ダービッド マルチュケ(准教授)

DAVID MARUTSCHKE

専門分野 retail marketing; customer service; customer experience; continuous improvement; process management
担当科目 Marketing
Consumer Behaviour
Japanese Business
Seminar I to IV
EMP Seminar
Humanistic Management Workshop
Local Business Workshop
Freshman Seminar
研究テーマ Exploring and analyzing integrated marketing approaches of customer experience management and related organizational structures

取材申し込み

研究者情報詳細

研究の概要

The research of Dr. David Marutschke focuses on key drivers of firm growth and sustainability from a consumer perspective, developing models of customer experience, customer loyalty and satisfaction. Furthermore, the application of Japanese continuous improvement principles and lean thinking to the field of marketing is investigated.

学生へのメッセージ

My goal and ambition for you is to acquire the knowledge, skills and sense of empathy necessary to succeed in a global business environment. I am looking forward to work with you to achieve this goal.

略歴

2007 Double degree in International Business Administration (Diplomkaufmann / German Diploma) and in Japanese Studies (BA) obtained at University of Tübingen, Germany

2008 Research Fellow at German Institute for Japanese Studies (DIJ), Tokyo, Japan

2008-2009 JSPS Research Fellow at Kyoto University Graduate School of Management, Kyoto, Japan

2011 PhD obtained at University of Tübingen, Department of Cultural Studies, Germany

2011-2016 Consultant and Project Manager at J.D. Power Asia Pacific Inc. (now J.D. Power Japan, Inc.), Power Solutions Division, Tokyo, Japan

2016-2020 Lecturer at Soka University, Faculty of Business Administration, Tokyo, Japan

Since 2020 Associate Professor at Soka University, Faculty of Business Administration, Tokyo, Japan

最近の主な著書論文

Research Papers
● Marutschke, D., Gournelos, T.: Holistic Measurement Approach of Customer Experiences – Findings from a Japanese New Car Buyer Study (pp. 203-216), in: Takenaka, T., Han, S., Minami, C. Serviceology for Services, Vol. 1189, Springer Singapore (2020)
● Marutschke, D.: Considerations on the Customer Experience Management Cycle, Soka University Business Review, 44(1), 3-11 (2020)
● Marutschke, D., Gournelos, T., Ray, S.: Understanding Fluency and Friction in Customer Experience Management (pp. 88-108), in: Granata, G., Moretta Tartaglione, A., & Tsiakis, T. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments. Hershey, PA: IGI Global (2019)
● Marutschke, M., Marutschke, D., Marutschke, H.P.: Compliance: A big data approach with law and business domain expert assessment. ICIC Express Letters – International Journal of Research and Surveys, 13(7), 609-616 (2019)
● Marutschke, D.: Diversification of Private Labels in the Japanese Retail Industry. Soka University Business Review, 43(2), 55-82 (2019)
● Marutschke, D.: Employee Well-being and Engagement – a Growing Challenge for the Japanese Economy. Soka University Business Review, 41(1), 107-121 (2017)
● Azarmi, T., Marutschke, D. (2012): Two-Stage Spinoff Asset Impairment Theory: The Spinoff of Kraft by Altria, Social Science Research Network (2012) (http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1553988)

Books
● Marutschke, D.: Continuous Improvement Strategies – Japanese Convenience Store Systems, Palgrave Macmillan Asian Business Series, Palgrave Macmillan UK (2012)

文系大学院 経済学専攻

  • 専門分野 retail marketing; customer service; customer experience; continuous improvement; process management
    研究テーマ Exploring and analyzing integrated marketing approaches of customer experience management and related organizational structures

ページ公開日:2017年08月09日
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  • キャンパスガイド2021経営学部