Takuya Suzuki | Faculty List | Soka University

Professor

Takuya Suzuki

Profile

Faculty of Business Administration Department of Business Administration

Graduate School of Graduate School of Economics Economics Major

Specialized Field	Marketing, Consumer Behavior
Research theme	Consumer perception research, pricing research
research summary	I am researching how consumers react when they see prices written in numbers and how to use this information in pricing. Recently, I am interested in effective dynamic pricing.
Recent Grant-in-Aid Selection Status	FY2020-FY2023 (Planned) Fundamental Research (C) Research topic: Research into effective dynamic pricing
Subjects in charge	Marketing, consumer behavior, distribution
Main career, work history, and academic background	March 2006: Graduated from Waseda University Graduate School of Commerce with a PhD April 2006: Lecturer at Tokai University Junior College April 2012: Associate Professor, Faculty of Humanities and Social Sciences, Shizuoka University April 2023: Professor Faculty of Business Administration, Soka University
Affiliated academic societies and organizations	Japan Society of Commerce and Management Japan Consumer Behavior Research Society The Society for Product Development and Management (2013-present)
Main Papers and Publications	book Co-author of "Getting Started with Information Processing for Economics: Data Processing and Simulation using Excel, 5th Edition", Nippon Hyoronsha, 2022. Co-author of "Marketing Analysis from Scratch, 2nd Edition", Sekigakusha, 2022. Co-author of "Modern Society and Business", Academic Book Publishing, 2021. paper "Pricing that takes into account the characteristics of the company - from the perspective of 'product delivery method'" Economic Research (Shizuoka University), Vol. 26, No. 3/4, 2022, pp. 41-58. "Current Status and Issues of Dynamic Pricing Research," Economic Research (Shizuoka University), Vol. 25, No. 4, 2021, pp. 25-38. "Pricing and Sense of Unfairness," Economic Research (Shizuoka University), Vol. 24, No. 4, 2020, pp. 1-17.
Message	The four years at university are very precious time. Study hard, play hard, and read as many books as possible from as wide a range of genres as possible while you are a student.

Specialized Field	Marketing, Consumer Behavior
Research theme	Price and Consumer Perception
research summary	I am researching consumer price evaluation, and recently I have been interested in dynamic pricing.
Research and Education Policy	We provide guidance to help students conduct high-quality research and write excellent papers, so research guidance is hard work.
Main career, work history, and academic background	Graduated from Waseda University Graduate School of Commerce, Doctoral Program
Degrees Obtained	Master's Degree (Commerce)
Message	In recent years, much of marketing research has been done using statistical methods to analyze large amounts of data. Therefore, knowledge of statistics is necessary to conduct research. You will also be required to learn how to use statistical software (recently, R is often used) and the theories that form the basis of your research (psychology, sociology, economics, etc.) through your own efforts. First and foremost, you need to be proactive in your research and have the toughness to withstand hard work.

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