Yoshinori Yasuda

International Management, Business Strategy (mainly standardization strategy), Software Business Research

Cooperation and competition surrounding the standardization of embedded system software In recent years, mobile phones and automobiles have become increasingly sophisticated, but at the same time, their development has become more and more difficult. As a result, companies that were previously rivals have formed groups and are now cooperating with each other, aiming to improve "quality" and "development efficiency." However, even though they may simply refer to cooperation, there are differences in each party's intentions, making it not an easy task. How can we make it work? With this issue in mind, we are currently conducting research.

Cooperation and competition in the standardization of embedded systems

Principles of Business Management, Multinational Corporations, Basic Business Management Seminar, Group Seminar B, Seminar I, Career Design, Seminar II

Graduated Faculty of Business Administration at Soka University and Graduate School of Economics at Soka University (Master of Economics)
2002: Full-time Lecturer at Tokyo Fuji University Junior College
2005 Associate Professor, Tokyo Fuji University Junior College
2006 Visiting Researcher, Ritsumeikan University Institute of Social Systems Studies (until March 31, 2009)
2011 Associate Professor Faculty of Business Administration, Soka University
2024 Professor, Faculty of Business Administration, Soka University

Japan Academy of Management, Japan Association of Organization Studies, Japan Association of Multinational Enterprises, Japan Association of International Business Studies, Asian Management Association, Japan Industrial Science and Technology Association, Japan Association of Management Education

• Konishi Kazuhiro and Yasuda Masanori, "Symbian's Mobile Phone Platform Strategy," Fuji Business Review, No. 2, 2010.
• Yasuda, Yoshinori. "Considerations on organizational capabilities for developing country companies to become multinational corporations." Multinational Enterprise Studies No. 2, 2009.
• Yasuda, Yoshinori. "Standardization as a strategic tool - from de facto and de jure standards to consensus standards." Fuji Business Review, No. 1, pp. 32-41, 2009.
• Yasuda, Masanori. "Model-based development promotes standardization of in-vehicle software development environments." Fuji Ronso, Vol. 52, No. 2, pp. 15-42, 2008.
• Norio Gomi and Masanori Yasuda (eds.), Fundamentals of International Business Management, Bunshindo, 2008
• Tokuda Akio (ed.), Automotive Electronics and Standardization, Koyoshobo, 2008.

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