On June 6, in a captivating guest speech at a marketing class, Alexandre Huang, a Research Fellow at the Research Institute for Promoting Intercultural Studies, Kobe University, shed light on the diffusion of hip hop culture into the entertainment and fashion industries. The speech explored how hip hop's 'soft power' of regeneration and cultural appropriation has become a powerful marketing strategy, not only in the United States but also in East Asian contexts.

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