Marketing class in FILA was conducted as a joint class with International University of Kagoshima (IUK)!

The topic of this speech is "Service Marketing", in which Prof. George introduced the definition of "service" trade and the importance of this industry. Both FILA and IUK students were keen to understand the service industry as this industry as contributed over 60% of Japan's GDP. Prof. George Wang then took the bookstore and bank industry as an example to demonstrate how marketing can improve service quality in this industry. Both FILA and IUK students are mingled into groups for group discussion. Students actively participated in the case discussion.