【FILA】Guest speaker to the "Marketing"!
On Tuesday, June 11th, we invited Prof. David McMurray from The International University of Kagoshima Graduate School as a guest speaker to the "Marketing" class taught by Prof. George Wang. This course aims to teach the principles of marketing, conduct market analysis and strategy formulation, and enhance communication skills.
In the lecture, themed "Making a Big Business out of Haiku," graduate students gave presentations titled "Business English & Marketing" and "Masaoka Shiki & Baseball." There were also opportunities for discussions with our undergraduate students, providing both sides with a chance to explore new forms of marketing.
WANG Yungchih George
Specialized field
Finance, Economics
Research theme
Corporate Finance, Financial Evaluation, Corporate Governance, Corporate Social Responsibility
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