【FILA】Guest speaker to the "Marketing"!

We invited Professor David McMurray from the Graduate School of The International University of Kagoshima as a guest speaker for the "Marketing" class taught by Professor George Wang. This course is designed to teach the fundamentals of marketing, including market analysis, strategy development, and communication skill enhancement.
In his lecture, titled “Making a Big Business out of Haiku,” Professor McMurray discussed haiku marketing, showcasing a unique campaign by a well-known Japanese company aimed at revitalizing interest in traditional Japanese literary culture.
The session also included interactive discussions with FILA students, providing them with an opportunity to explore new and creative approaches to marketing.

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